Fantasy? or reality? The latter is actually possible when you build a solid reputation in your marketplace backed-up by client testimonials.
But where to start – if you are still in the process of building that reputation?
Too many online entrepreneurs believe that throwing up a beautiful website, listing a problem solving product and running ads will deliver them BIG BANG sales overnight.
…only to fall back into the realization that you are actually wasting money.
Instead, build your product stack using the FIS-R framework.
If you eventually want to reach that stage of selling dozens of premium products to wild strangers, you would want to target to engineer your product line around what I call the FIS-R Framework.
Following the FIS-R framework allows you to build an ascending product stack that moves your leads from being interested to raving and long lasting clients.
What does FIS-R stands for?
The F stands for Free Products:
Great examples of Free Products are discovery products like:
- Free product trial
- Digital games
The I stands for Introduction Products:
Great examples of Client Introduction Products are small win products like:
- Introduction courses
- Discounted trials
- Physical books
- Two day retreats
- Strategy sessions
The S stands for Signature Products:
Great examples are problem solving products like:
- SaaS products
- Transformational online programs
- Live events
- Organized travel
- Yearly membership
Arriving at the last R of the FIS-R framework
The R stands for Recurring Revenue Products:
Some great examples are next level products like:
- Membership communities
- VIP treatments
- Maintenance contracts
- Insurance policies
Here you have the FIS-R framework, an ascending product stack that allows leads to kick off with a free product, sniff on an introductional offer, dial in on your signature product and ones happy and satisfied enjoying your recurring revenue products.
Everyone wants fore-play
When designed with care, your clients will be thrilled and motivated to share their experiences with friends, on social media and other strangers by leaving testimonials on your website that your startup is the true real deal.
In exchange you can use these testimonials to create engaging user cases, proof of concepts or any other kind of marketing materials to convert future strangers into raving clients.
Now, How To implement the FIS-R framework in your company?
Ideally you want to go for a digital version so you can offer this 24/7 around the clock.
Your goal here is to let your client know more about you, so you end up laying the fundamentals to become a trusted resource that is capable of delivering on its promises.
Go the extra mile and leave a fantastic first impression. Seduce your clients to the next step in your customer journey, your introduction offer.
2) What introduction service can I offer for a no brainer price that will help them experience and achieve a quick win?
3) What is a natural and logical next step on their journey step after your ideal client has completed or experienced your signature product to stick with your business?
Your FIS-R framework allows you to scale and spike marketing spend
Having an extensive line of products and services is not only delivering you raving customers. it will help you distance your startup from the competition.
The FIS-R framework grows your customer lifetime value (CLV) because you have an extensive range of products on offer.
This will increase your revenue that allows you to spend more on marketing which will result in the ability to scale your business.
If you dare to research this methodology, you’ll be surprised how much additional value you can deliver to your customers by adding multiple products to your stack.
Implementing the FIS-R framework will let you wake up one day, check-in on your online sales dashboard and find out that a complete stranger just bought your premium product on the spot.
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I have set-up a library of interesting free downloadable content that will help you move the needle. Interested? Go check it out at www.thestartupchef.com.
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